Getting customers to come into your restaurant is already a win, giving those guests an experience that makes them want to come back for more is worth more to your restaurant’s bottom line than you ever knew. Repeat customers not only help to drive revenue, but they also bring valuable word-of-mouth marketing to attract new customers.
Obviously you have to have great atmosphere, great service and great food. Those are table stakes for a good experience. But the key is getting people to come back more often. Even just one extra visit per year can add up.
On average, loyal customers are worth up to 10x as much as their first purchase, making it more important than ever to put an emphasis on trying to build a repeat customer base.
One of the simplest ways to do this is via a loyalty program. 75% of U.S. companies with loyalty programs generate a positive ROI. Ease of use and access to the program is key to optimum success.
Having a Ziosk on the table allows your guests to enroll and redeem rewards directly at the table, making it easier than ever for your guests to interact with your loyalty programs to ensure future visits. And the results speak for themselves. The Ziosk platform increased loyalty enrollments by 372% and loyalty sign-ins by 493% for our customers.
And once you have a program in place, collect and segment the data so you can customize and tailor offerings and incentives that are relevant for those guests. Meaningful communication plus a robust loyalty program equals profits for your restaurant.